Sky News seems to be on a kick to promote former BBC documentary maker and now podcaster on Spotify, Louis Theroux.

Today there were at least 3 artlcles on Theroux.

One about withdrawal of BA sponsorship from his podcast:

[https://news.sky.com/story/british-airways-pulls-louis-theroux-podcast-funding-over-bob-vylan-interview-13457331]

One about his chat with Irish actor Barry Keoghan:

[https://news.sky.com/story/barry-keoghan-hits-back-at-disgusting-online-attacks-calling-him-an-absent-father-13248891]

One about Louis winning the NFTS fellowship:

[https://news.sky.com/story/i-felt-like-a-trespasser-and-imposter-louis-theroux-to-be-awarded-prestigious-nfts-fellowship-13313948]

I mean we all love him an' all but isn't this rather a lot of free publicity.

Maybe this booster means he's being lined up for a position at Sky?