Unilever is planning to hire a team of influencers to help it market products to customers who are "suspicious" of corporate branding. 

The consumer goods company, which owns brands including Marmite, Hellmann's and Cornetto, is aiming to have at least one influencer promoting its products in each area of every country.

The first influencer they have recruited is Zak Mayo, a former US navy 'flyboy' officer and kung-fu specialist, to promote their mayonnaise products.

Zak's influencer channel - An Officer and a Gentleman - features Zak and his best buddy Sid (aka DJ DoR) discussing food products.

Regular guests, for diversity purposes, include 'Way to go' Polish pudenda Paula Pokrifki and 'Queers and Steers' Emil Foley, Zak's former drill sergeant.

So far Unilever have failed to find an influencer willing to promote Marmite.