Prince William has pledged millions to help end homelessness from the profits from his Dad's organic chutney farm (producer of the exclusive 'By Appointment' Balmoral Pickle).
The first individual to benefit is thought to be Freddie Ferguson (streetname 'Prince Andrew') who is rumoured to have been offered a cottage on the Windsor estate and the lucrative Windsor Waitrose 'Big Issue' franchise to help lift him out of poverty.
William has also offered his brother's Montecito mansion as a temporary sanctuary for some of California's many homeless, as his brother seems to be permanently away from home in court in the UK, so it seems a shame to waste all that prime real estate on Meghan and the kids.
After a thrilling game with Roger Federer, William's wife Kate managed to persuade the Swiss tennis legend to agree to donate a tennis racket to every homeless person who wanted one - known to be a prerequisite for kipping on Wimbledon's comfortable Centre Court.
Support for the Prince was widespread.
Apparently Graham Farrant, chief executive of the local Bournemouth, Christchurch and Poole Council, spoke of the need to improve prevention before people became homeless. "It's not impossible to solve," he said.
But what he forgot to say is that nobody has a clue how to solve it.
As reported by the BBC, there have been the usual negative comments.
"The last thing we need is for William to get involved in this issue, a man who has three huge homes and a vast estate gifted to him by the state," says Graham Smith, of the anti-monarchy group, Republic.
The Prince was also criticized for asking a man in a tent: "And where are you from?"
It turned out he wasn't from Libya, Syria or Afghanistan but a tent salesman from Millets.