Sky News reports on Parasocial Relationships:

"Unrequited relationships are nothing new," Dr Veronica Lamarche, a social personality psychologist at the University of Essex, says. "Throughout history there are lots of examples of people forming one-sided connections.

"It's a case of all your connection with that person coming solely through what you're presented with through those channels - be it your favourite TV show or a social media profile."

A 2024 study co-authored by Dr Lamarche revealed that while people found their emotional needs were still best met by friends and family, parasocial relationships with YouTubers were valued more than relationships with "real" acquaintances or colleagues.

However, it's perfectly clear that AI is posed to become the dominant parasocial relationship of the future.

So heed the advice of Dr. Mhairi Scally-Robertson:

[https://www.mapp-psychology.com/journal/parasocial-relationships-in-2025]

As AI becomes more personal and social media evolves, the line between “real” and “digital” relationships may blur. The key is balance: enjoy your favourite creators, chat with your AI pal, and feel connected, but don’t lose sight of the value in relationships you can’t fully script or control.