Amazon is to add new functionality to its online store to provide Tinder-Style "swipe and select" for the selection of fruit and vegetables into Amazon Fresh grocery shopping carts.

This follows a highly successful trial of swipe and select on their new service, Amazon Escort.

Instead of just picking a default fruit or vegetable, users can swipe through a range of options selecting those they like most and then an AI-bot will make the choice for them based on their selections.

So for example, female fruit shoppers will be shown random pictures of large, thick bananas through to small, wonky bananas or plump juicy plums through to shriveled, crinkly plums.

Whereas male fruit shoppers will be shown random pictures of smooth and hairy peaches or small round melons and enormous melons.

A spokesperson for Tinder said:

We are excited about this new partnership as finally shoppers will get some variety in their eating habits. We think this will be good news for the fruit and vegetable industry as lots of stuff that currently never gets eaten or is left on the shelf will finally get to enjoy consumption.

EU spokesperson Ursula von Richthofen told FNN:

This Amazon service will be banned in the EU because, as you know, EU Directive 999 prevents the sale of wonky bananas and hairy peaches.